Many American consumers have made it clear that they don’t want artificial sweeteners, colors or preservatives, nor do they want genetically modified ingredients and highly processed products. According to, they’re also trying to avoid unpronounceable ingredients in the foods they eat—all of which has led food and beverage manufacturers to reformulate many of their products and has given rise to the growth of niche companies touting products with few or good (and recognizable) ingredients.

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